Developing a Customer-Centric Product Strategy

Overview:

Challenge
A global energy company sought to enhance its product offering to capture a premium market segment, with a focus on strengthening customer loyalty and sustainability.

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Solution
Skyler provided design strategy consulting, leading customer and internal workshops to generate innovative ideas for enhancing the product offering. Through customer research, Skyler worked closely with the marketing and product teams to develop, refine, and test prototypes, ensuring the new product features aligned with customer needs and market trends.

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Impact

• Strengthened product strategy through customer-driven insights and market-tested prototypes.

• Enhanced customer loyalty by aligning the product offering with sustainability goals, achieving top-tier customer retention.

• Equipped the company with a robust, forward-looking product strategy and practical tools for continued success in the premium market.

Services Provided:

• Product Strategy Development

• Prototype Development and Testing

• Marketing Strategy Guidance

• Customer Research and Analysis